Unstructured Supplementary Service Data (USSD) allows you todisplayaplain textmessage, typicallyamenu orinstructions, onany GSM phone to which users can then respond. A USSD session begins when a user makes a phone call to a USSD string (e.g. *120*112#) on their mobile phone.
Exceptionally inexpensive -users are charged 20c per 20 seconds while using the USSD code
No Internet or data is needed
USSD can function on all mobile handsets (Whether a feature device or internet enabled device
USSD can be personalized to your business requirement and client’s needs
Highly interactive – almost like communicating with a human being
Reduce Call Centre pressure
Rapid & Reliable
FINANCIAL SERVICES
• Balance enquiry • Mini statement • Payments and transfers • Remittance • Pay
beneficiary (customer and/or client-defined) • Money transfer • Change pin • Prepaid top-up • Peer-topeer payments • Bill payments
VOTING AND SURVEYS
• Voting contests and polling • Customer surveys
PRODUCT PROMOTIONS
List your products and promotions, create product search pages and even distribute voucher tokens to your customers.
INFORMATION SERVICES (Billed)
•News, weather, sport updates, stock market, etc. • Triviaquizzing
UTILITY SERVICES
Sell pre-paid tokens for airtime, electricity, transport and any other token-based services TWO – FACTOR AUTHENTICATION
Use Network Initiated USSD as a more secure alternative to One Time Pins.
USSD is not complicated; in fact, it was created to make life easier. For those generating a query from a cell phone (such as a balance enquiry) it will entail the following procedures:
·The request is sent from the cellphoneby the user
·The USSD gateway forwards it to your USSD application
·The application responds to the request and repeated in reverse
·The response goes back to the USSD gateway
·Content is then displayed on the user’s phone screen of that
response